GreenDust to widen global presence

December 19, 2014 11:37 pm | Updated 11:37 pm IST - BENGALURU:

Hitendra Chaturvedi

Hitendra Chaturvedi

Refurbished goods retailer Reverse Logistics Corps, which operates GreenDust.com, is planning to expand its global footprint by entering Africa, South Asia and CIS. It has already started a pilot in Dubai, the U.S., and Hong Kong.

“We are planning to expand our presence in the emerging markets. Returns and refurbished market are a $500-billion opportunity worldwide, and we want to be the Alibaba of this space,” said GreenDust founder and CEO Hitendra Chaturvedi.

Founded in 2008, GreenDust refurbishes damaged or defective products and sells through its online channel and offline franchisee. The company sells products under three categories such as end of life products, factory seconds and refurbished products at a discounted price.

“We started with consumer appliances, mobile phones, laptops and computers. However, looking at the growth of the e-commerce sector, we believe that we can sell any thing that are sold through e-commerce,” added Mr. Chaturvedi.

The company had recently partnered e-commerce companies such as Flipkart, Snapdeal and Amazon to manage their reverse supply chain.

The company, which expects a revenue of over Rs.1,000 crore this year, is planning to expand its reach.

To increase franchisee

It is planning to increase the franchisee by 1,000 within 2-3 years, and expects to touch a revenue of around $1 billion within that period. GreenDust, which has refurbishing centre across 14 States, is also planning to increase the network to 17 by opening one centre each in Assam, Bihar and Jammu & Kashmir.

B2B e-auction platform

GreenDust.com, has launched a business-to-business (B2B) e-auction platform, which provides services including pre-purchase inspections, warehouse, and transportation for buyers and warranty services for suppliers.

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