Google India has set a target of creating online presence for 20 million small and medium enterprises (SMEs) in the country through its platforms such as Google Search and Google Maps, without these businesses needing to invest in a website or domain.
To achieve this, the search giant, on Tuesday, launched a mobile-based application — Google My Business — that will help SMEs to create and manage their business information online across Google platforms in English and Hindi.
“In the next three years, India will have over 500 million Internet users, who will search for information, including local businesses. However, search experience for local business in India is broken today, and we want to fix it by connecting businesses with their customers,” Google South East Asia and India Vice-President and Managing Director Rajan Anandan told reporters here.
Out of the total 51 million SMEs in India, less than 5 to 6 per cent had an online presence, he said.
