The Adi Godrej-led $3.8-billion Godrej Group has unveiled an integrated brand building exercise by launching a campaign called “Ideas that make life brighter” to promote its brands. The group has roped in actor Aamir Khan as its brand ambassador to further enhance the Godrej brand’s appeal.
The objective is to reach out to customers of every age group, and to further enhance the Godrej brand value. In 2011, the Godrej brand was valued at $2.86 billion. “Over the last five years, we have walked on the exciting journey of managing the Godrej brand as an invaluable strategic asset. This journey has been marked by the creation of a more contemporary entity that has created an even stronger connect with the 500 million Indians who use a Godrej product or service every day,” said Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group.
The campaign comes after five years of efforts being made by the Godrej Group to come up with innovative products. Eight products of the group will be featured in this new campaign. “We want to convey that modern homes can be furnished with Godrej products. The new chapter of our brand journey aims to bring light to this culture of innovation. We don’t have any sales target, but through this campaign we want our consumers to know that we have fulfilled our brand promise of brighter living,” said Shireesh Joshi, Head, Strategic Marketing, Godrej Group.