Flipkart halts in-a-day guarantee scheme

Cites ‘sheer volume of deliveries’

October 08, 2014 10:34 pm | Updated November 16, 2021 07:16 pm IST - CHENNAI:

NEW DELHI, 06/10/2014: Flipkart today launched its biggest sale with discounts in 70 categories. The online marketplace is calling it 'The Big Billion Day' and says it has dedicated 10,000 field staff to fulfill orders, in New Delhi on October 06, 2014.  
Photo: V. Sudershan

NEW DELHI, 06/10/2014: Flipkart today launched its biggest sale with discounts in 70 categories. The online marketplace is calling it 'The Big Billion Day' and says it has dedicated 10,000 field staff to fulfill orders, in New Delhi on October 06, 2014. Photo: V. Sudershan

Online retail giant Flipkart has temporarily turned off its In-a-Day Guarantee and Same Day Guarantee delivery services to its premium subscribers. The development comes after it apologised for the issues faced by customers during its ambitious Big Billion Day sale. On Wednesday, the company informed its Flipkart First subscribers of the halt in services, citing “sheer volume of deliveries.”

“Due to the over-whelming response we got on the Big Billion Day, our delivery team is working round-the-clock to ensure every customer receives his/her products in a reasonable amount of time. Given the sheer volume of deliveries, we have turned off our In-a-day Guarantee and Same Day Guarantee services temporarily. We apologize if this has caused any inconvenience, and will bring back the services as soon as we can,” it said.

The Big Billion Day sale on Monday saw Flipkart claiming sales of over Rs. 600 crore in 10 hours. However, irked customers alleged that the firm had marked up prices of products and most of the products had gone out stock within minutes of the sale kicking off.

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