Cox & Kings and its group firm have entered into a cooperation agreement with G Adventures, the largest small-group adventure travel company in the world, to offer the Canadian firm’s sustainable and adventure tour packages to Indians.

To kick-start this venture, the partners have launched the ‘Grab Your Dream’ contest, which will give aspiring travellers a chance to win an all-expense paid adventure trip. This year G Adventure is aiming to get 10,000 tourists to India, and now it is seeking to source Indian outbound tourists to adventure destinations across the world, including the Amazon forest and Moroccan deserts.

Adventure tourism is a relatively nascent concept in India, and is largely unexplored.

“India is experiencing rapid growth in terms of outbound tourism and with global demand for adventure travel also continuing to grow, now is time to introduce it as a new way to see the world,,” G Adventures Founder Bruce Poon Tip said.

“Our job is to create awareness. It will take us nearly a year to achieve any sizable number. We are at the helm of a digital euphoria, wherein travellers are adventurous,” COO Neelu Singh said.

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