Coffee’s hot as IPO can value Cafe Coffee Day at $1 billion

Aims to list 20 per cent stake, raising roughly $200 million

February 27, 2015 10:09 pm | Updated February 28, 2015 01:39 am IST - MUMBAI:

Cafe Coffee Day aims to list a 20 per cent stake, raising roughly $200 million, within the next quarter, sources with direct knowledge of the plans said. Photo: P.V. Sivakumar

Cafe Coffee Day aims to list a 20 per cent stake, raising roughly $200 million, within the next quarter, sources with direct knowledge of the plans said. Photo: P.V. Sivakumar

The firm behind Cafe Coffee Day, the biggest homegrown coffee chain, is set for a market debut that could value it at almost $1 billion, even as India’s burgeoning cafe culture draws global giants Starbucks and McDonald’s.

Cafe Coffee Day, a cafe pioneer, aims to list a 20 per cent stake, raising roughly $200 million, within the next quarter, sources with direct knowledge of the plans said.

It had hired investment banks Kotak Mahindra Capital and Citigroup, among other advisors, and planned to file for the listing by the end of April, the sources said.

Cafe Coffee Day, Citi and Kotak did not respond to requests for comment.

The biggest domestic cafe operator opened its first shop in 1996, and has grown to more than 1,500 outlets as more young, urban consumers opt for cappuccino over tea and seek out spaces to socialise in overcrowded, traffic-congested cities.

The IPO comes as the sluggish economy is showing signs of life, fuelling hopes of a consumer spending recovery that has boosted shares in food chain operators such as Jubilant Foodworks, which owns the Domino’s Pizza franchise in India.

Jubilant shares are up 20 per cent this year and trade at a forward price-to-earnings ratio of 62.5 times, nearly four times the average across the NSE shares index.

The domestic cafe market is worth Rs.1,820 crore, and is growing at 20 per cent annually, according to estimates by consultancy Technopak.

“This company would see heavy interest from investors given it’s a play on the high potential Indian consumer sector, and due to a revival in the Indian IPO market,’’ said Nirakar Pradhan, chief investment officer at Future Generali India Life Insurance. Still, the chain faces competition from global rivals that have already edged out some peers. Italy’s Lavazza in August announced plans to pull out of the cafe business in India by selling its Barista chain.

Tata Starbucks, a joint venture between the Seattle-based chain and Tata Global Beverages, has opened 68 shops across the country in the past two years.

“Starbucks has been looking at India for 10 years now, but only got in two years ago. They have to make up for lost time,’’ said Harminder Sahni of retail consulting firm Wazir Advisors.

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