Apple has launched the 8GB version of its iPhone 5C in India for Rs.37,500, a move aimed at capturing a larger share of the burgeoning smartphone market in India.
The new device will be available in the market over the next few days.
The iPhone 5C, along with Apple’s flagship iPhone 5S, was launched globally in October last. The 8GB variant of the device was launched in the U.K. and France under partnerships with telecom operators O2 and SFR.
The iPhone 5S is selling the 16GB version for over Rs.46,000, while 32GB is retailing for over Rs.62,000.
iPhone 5C, the colourful devices that Apple brought out for price sensitive markets such as China and India, is selling for more than Rs.53,000 for the 32GB version.
In comparison, players like Motorola, Nokia and Intex have launched devices priced below Rs.12,000 in the country.
Apple iPhone 5C features 4-inch Retina display that is seen in iPhone 5, and has almost identical internals, including Apple’s A6 chipset, an 8MP rear camera with flash and a 1.2MP front—facing camera.
On the outside, it sports a polycarbonate shell with five colour options and a glossy finish. Previously, Apple had also introduced the 8GB variants of iPhone 4 and iPhone 4S in India.
Smartphone sales in India grew almost three-fold to over 44 million in 2013 from 16.2 million units in 2012, buoyed by a strong uptake of affordable devices made by local firms such as Micromax and Karbonn, according to research firm IDC.
