Bajaj Auto, on Tuesday, launched its premium bike from the KTM platform at a price of Rs.1.80 lakh. It expected to clock higher sales from this segment.
The KTM 390 Duke is the second offering from the KTM portfolio as Bajaj Auto had launched the first KTM offering, KTM 200 Duke, in January, 2012. The Duke is the first mid-size sports bike from the Bajaj stable.
The premium segment accounted for 1,000 units a month and Bajaj commanded nearly 75 per cent share in it. The company expected volumes to grow in double-digits with the launch, Vice-President (Probiking) Amit Nandi said at the launch.
The company had so far sold 11,000 KTM 200s since its launch, out of which 7,500 units were sold last fiscal, Bajaj Auto Managing Director Rajeev Bajaj said after the launch.
“The KTM 390 Duke is conceived, designed and developed at the Chakan plant. With the new offering, we have created a new segment not only in the domestic market but globally as well. So, there will be no direct competition to this product,” Mr. Bajaj claimed.
