Private insurer Apollo Munich, on Monday, rolled out an insurance product aimed at people with diabetes.

The company, which is a joint venture between the Apollo Hospitals Group and Europe-based Munich Health, is looking to tackle the extra risk involved by positioning the new plan as a form of disease treatment or management.

For instance, the ‘Energy’ plan, as it is called, comes with day one coverage, and can be taken for the sum insured of Rs. 2 lakh to Rs. 10 lakh. The other components of the package, however, include a wellness programme that involves a number of medical checks that will be administered during the policy year.

The company has also hired a number of diabetes ‘coaches’, who are certified specialists, who will help customers track and monitor their conditions.

“This is a space nobody wants to go into. Yes, there is more risk, but we have a saying at Apollo Munich. It goes like ‘We are in the business of paying claims’, and that’s not something our industry should forget,” said CEO Antony Jacob, while addressing reporters here.

The new plan will be launched in select cities on December 16, and primarily targets people with type-II diabetes.

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