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Updated: August 1, 2013 23:13 IST

AMD eyes high growth segments

Special Correspondent
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Rory Read
The Hindu Rory Read

Computer chip maker AMD is eyeing high growth segments such as mobile devices and game consoles to contribute to half of its revenues in the next couple of years.

Close to 95 per cent of the company’s revenues hitherto came from chips used largely for traditional personal computers. “But we are anticipating that close to 20 per cent revenue will come from tablets and embedded devices this year,” AMD CEO and President Rory Read said. Mr. Read was here on Thursday to open a new design centre, equipped with lab facilities to work on semi conductor solutions. The AMD launched products in these segments include the popular accelerated processor units that were low on power consumption and high on graphic capabilities. Owing to surge in demand and drop in prices, around six million tablets were expected to be sold in the country this year even as computer majors such were expected to unveil new models of hybrid devices. Mr. Read, however, replied in the negative when asked whether the company had plans to supply for smart phones, claiming the market was already crowded and the AMD’s focus was primarily on the high-end cloud driven segments. Accordingly, it launched its first APU for super computers combining a conventional central processing and the graphic processing units.

AMD India Managing Director Ravi Swaminthan said the company’s share in the domestic chip market grew from 8 per cent to 30 per cent, and it was expected to grow further.

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