Malaysian budget carrier AirAsia, which has a joint venture with the Tata Group that is planning to launch operations by October, on Tuesday, said it has appointed Amisha Sethi as the chief commercial officer of AirAsia India.

Prior to this, Ms Sethi had worked in the telecom industry and was associated with BlackBerry and Airtel.

“I am thrilled to have someone of her experience and energy to join us and realise our vision to revolutionise the aviation industry in the country,” AirAsia India Chief Executive Mittu Chandilya said in a statement.

Ms Sethi has been featured as the top 50 most talented brand builders and was recognised by Global Youth Marketing Forum with the ‘Star youth achievers award’ in 2013 for her work in youth marketing at BlackBerry.

She is an executive scholar in marketing and sales management from Kellogg School of Management of the Northwestern University, US and an MBA in marketing from Amity Business School, Noida.

At present, AirAsia through its operations based in Thailand and Malaysia already connects Chennai, Bangalore, Thiruchirapalli, Kochi and Kolkata to Asean and beyond.

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