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Updated: June 30, 2014 22:48 IST

5-point strategy to keep HUL ‘future-ready’

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Harish Manwani, Chairman HUL, at the company’s annual meeting in Mumbai on Monday. Photo: Paul Noronha
The Hindu Harish Manwani, Chairman HUL, at the company’s annual meeting in Mumbai on Monday. Photo: Paul Noronha

HUL has institutionalised a ‘challenge cost’ mindset where the target price for consumers drives innovation, says Harish Manwani.

Hindustan Unilever Ltd. (HUL) has in place a five-pronged approach to remain ‘future-ready’ in the light of a technology-driven market.

Addressing shareholders at the company’s 81st annual meeting, Chairman Harish Manwani said to remain ‘future ready’, “first, embracing technology and inclusive innovation that meets the needs of consumers across the socio-economic pyramid; second, committing to sustainable and responsive growth; third, building future ready talent and capabilities; fourth, values-led and purpose-driven leadership; and fifth, creating an agile and inclusive work culture.” He pointed out that at Unilever the approach to developing innovations with consumer price at the starting point was at the heart of the company’s inclusive innovation strategy. HUL had institutionalised a ‘challenge cost’ mindset where the target price for consumers drives innovation, he said.

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