The Indian supply chain industry today is growing at an unprecedented rate, making it more complex than ever before. These supply chains are now longer (thanks to globalization), faster (with just-in-time replenishment), more fragmented (through consumer choice) and move along busier roads (due to increased competition and volume) to more retail channels (due to the growth of modern, as well as online retail). This level of complexity has put a tremendous strain on the efficiencies and agility of even the best supply chains, which can only be addressed by introducing standardization, mechanization, automation, and innovation in the industry.
Incepted over 60 years ago, CHEP has helped more companies move products into, through and out of their supply chains more efficiently and sustainably than any other company. Through its ‘share and reuse’ model, the company’s distribution platforms ride along the world’s most sophisticated and efficient supply chains, gathering information as it moves. This insider’s eye has generated insights into millions of experiences, efficiencies, and mistakes that enables CHEP to offer valuable insights and solutions to its customers.
As part of its global Go-to-Market initiative, CHEP India recently launched its Consumer Goods Solutions portfolio at the 11th edition of the Express Logistics and Supply Chain conclave in Mumbai. The Go-to-Market strategy centers on solutions developed in accordance with industry needs and articulates the value CHEP brings to its customers. This value is created by eliminating waste from customer supply chains and by moving products efficiently and sustainably, through standardization, automation, mechanization, and innovation to meet the current and future needs of Indian supply chains.
The Go-to-Market strategy offers an array of solutions designed by a team of CHEP experts, which allow businesses to increase their efficiency and address the challenges faced within their supply chain. Here is a quick look into the offered solutions-
Platform Solution– Higher quality platforms by CHEP reduce product damage, increase product quality, and enable more products to be carried per load, improve automated systems and reduce worker injury. By sharing and reusing the same standardized platforms, all parties within the supply chain are enabled to standardize their operations, processes, and equipment. This standardization is the mother of supply chain efficiency.
Value Chain Analysis Solution– Taking a holistic view of a customer’s entire supply chain, CHEP’s Lean Six Sigma-trained experts map out the entire process to highlight pain points and work towards generating efficiencies, safeguarding product quality and improving overall operating margins.
Platform Mix Optimization Solution – CHEP understands that finding the right mix of platforms is one of the greatest, most immediate ways for customers to save costs within their supply chain. The Platform Mix Optimization solution offered by them helps customers identify and use the right platforms throughout their supply chain.
Product Damage Reduction Solution - CHEP believes reducing product damage can be done efficiently and cost-effectively by finding the root causes. They have visibility into all segments of the supply chain, accredited testing labs, Value Chain Analysis tools, and an extensive product damage database that will allow customers to get to the root causes of their damage.
Tracking Systems Solution – CHEP’s Tracking Systems provide state-of-the-art technology that safeguards customers shipping platforms and the valuable goods they carry.
Platform Management Solution- CHEP offers its expertise and experience in handling distribution platform inventory to its customers, thereby eliminating their unexpected costs and providing efficiently managed platforms.
Material Handling Systems Optimization Solution- This is a simple, actionable way to gain capacity from a customer’s network without adding actual capacity. It allows them to fix any issues the customer may have at the time, as well as prevent problems from happening in the first place.
Product Load Optimization Solution – CHEP makes product load optimization simple with software analysis of product loads with extensive real-world testing. Their process is customized, efficient and cost-effective.
International Solution- CHEP has the right platforms to export goods anywhere on the continent or the world. It helps customers navigate a smoother passage through the global supply chain—within the world of platforms and the logistics of international shipping. It has the platform types, local market knowledge, and global infrastructure to help customers implement the right solution for their business.
With its inherently sustainable business model and various solutions, CHEP prevented 1.4m tons of waste, while saving 1.6m trees - equating to 2.5 tons of CO₂. These efforts contributed significantly to Brambles, CHEP’s parent company, recently being recognized as a global leader in sustainability. The Dow Jones Sustainability World Index ranked the company in the top position of their industry category also the company received AAA ratings from the Morgan Stanley Capital International (MSCI) and Sustainability indices. All these just underscore the fact that CHEP is serious about delivering supply chain solutions that support customers’ sustainability goals.
