Ira Trivedi is the best-selling author of What Would You Do To Save the World?, The Great Indian Love Story, and There is No Love on Wall Street. Her books have been translated into several languages including Hindi, Marathi, and Greek.

Her writing is based on real-life experiences, ranging from the Miss India beauty pageant to investment banking. Ira received a B.A from Wellesley College and an MBA from Columbia Business School.

She writes extensively in both English and Hindi, and contributes regularly to various national and international publications. Her latest book, India in Love: Sex, Marriage and Intimacy in Our Cities, is a ground-breaking book on the sexual revolution that is brewing in urban India in the 21st century and is based on extensive research and on the ground reportage, involving travel to 15 cities and over 400 interviews.

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