Gem of a book

Ferrari and Opus unveil what's one of the most expensive books in India

December 04, 2011 04:56 pm | Updated 05:04 pm IST

Karl Fowler , CEO, Opus, and Ashish Chordia, Chairman, Shreyans Inc.

Karl Fowler , CEO, Opus, and Ashish Chordia, Chairman, Shreyans Inc.

Ferrari India and luxury publisher Opus Media Group unveiled what is claimed to be the most exclusive Ferrari publication ever produced, in official partnership with Ferrari: the Enzo ‘Diamante' edition for India of the “Official Ferrari Opus”, at Ferrari New Delhi the other day. Priced at USD 250,000, the Enzo ‘Diamante's' only edition for India is one of the most expensive books in India.

The Enzo ‘Diamante' edition is strictly limited to one copy per country, featuring a 30-carat diamond-encrusted Ferrari horse and made up of approximately 1,500 carefully selected stones. The diamond piece is exclusively crafted by Opus partner, ASiroya, premium jewellery specialists based in Dubai.

This special edition features three signature sheets, bearing the personal signatures of the current Ferrari drivers in addition to former greats and World Champions who have raced and won for the team. The publication is presented in a bespoke hand-crafted black carbon-fibre case.

“The Official Ferrari Opus” weighs in at 37 kilos (82lb) and measures 50x50 cm, containing 200,000 words and more than 2,000 pictures across 852 pages, many of which were specially commissioned or sourced from Ferrari's historic archives and have never been previously published.

Also on display was ‘Copy Number One' of the “Official Ferrari Opus”, which includes several signatures from prominent figures. This particular exclusive book was signed by Ashish Chordia, Chairman, Shreyans Inc. after the unveiling. After touring several cities worldwide, this special edition will be placed at an auction in Maranello, Italy and all proceeds will be given to a charitable trust.

“India is very important creatively for our Opus brand, and it is an honour to be able to present the world's most exclusive publication with Ferrari New Delhi as part of our world tour,” said Karl Fowler, CEO of Opus.

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