Word of Mouse: 101+ Trends in How We Buy, Sell, Live, Learn, Work, and Play, Marc Ostrofsky
(Simon & Schuster, Rs. 599)
Technology is kinetic. It changes everyday. And it changes so fast sometimes it is difficult to keep pace. As our lives are driven by devices and the digital “word of mouse,” it has become essential to take control of the gadgets, apps and trends that shape our world.
Bestselling author and trend watcher Marc Ostrofsky, in this groundbreaking book, elucidates ways to make maximum use of the new technologies and learn to live, learn, buy, sell, work, play, communicate and socialise better.
Exploring topics such as how the Internet affects our health and how we can become bargain-hunting pros, this book comes at a time when the Internet’s presence in our lives has become almost indispensable in every sphere. You are exposed to the tools needed to conquer information overload — and understand technology better.
Entrepreneur 5 P.M. to 9 A.M.: Launching a Profitable Start-up without Quitting Your Job, Kanth Miriyala, Reethika Sunder
(Rupa, Rs. 195)
Tired of being answerable to somebody every day? Want to strike it out on your own? Have a business idea which you think might work? Then this book could help you with some project planning.
Lucid and reader-friendly, it tells you how you can become an entrepreneur even if you have a full-time job and are wary of taking risks. With facts, flowcharts and illustrations, this is a fast read from which you will get a clear roadmap to convert your idea into a viable enterprise and take your venture from zero to launch.
There are plenty of case studies, anecdotes and easy-to-follow guidelines to reassure you that you are on the right path.
How Stella Saved the Farm: A Tale About Making Innovation Happen, Vijay Govindarajan, Chris Trimble
(Pan Macmillan, Rs. 399)
This is a simple, charming business parable about managing change, and making innovation happen.
Inspired by George Orwell's Animal Farm and Our Iceberg is Melting , this book talks about how a business needs to embrace change to grow.
The grim prospect of being acquired by a hostile human competitor threatens Windsor Farm. A young sheep called Stella comes up with a bold idea. But will the other animals respond to her ambitious call and convert it into action?
This book turns the spotlight on different organisations, from global corporations to small companies which have embraced change for the better. With eight simple lessons to guide new initiatives to success, it prepares readers to avoid some of innovation's most toxic myths, how to build the right team, and how to take business to the next level in a fast-changing world.
