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Updated: April 4, 2013 20:56 IST

Women make it to the top

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Rashmi Bansal
Rashmi Bansal

Rashmi Bansal talks about women and entrepreneurship in her latest book

Close on the heels of her last book, Rich Slum Poor Slum, Rashmi Bansal, author and entrepreneur has launched her latest book Follow Every Rainbow. The book, Rashmi says is based on women entrepreneurs. “I was often told that my books did not feature many women. Most people in the country tend to think of Kiran Mazumdar Shaw as a lone business woman in a male-dominated field. However, most of the people featured in the book are women who have wrestled choices of managing a family and creating a business. This book is a tribute to those women. I felt that the tale of women entrepreneurs will inspire many more women to take a plunge into business.”

Rashmi adds, “I have divided the stories in this book in three segments – Laskhmi, Durga and Saraswati. Lakshmis are the women you do not expect to start businesses. They are not very educated and have started these passion-led businesses. Once the venture picks up steam, the family join in. You cannot build a business alone and women are very comfortable having family take care of certain aspects of their business. Durgas are women who have faced personal tragedies in life, perhaps the death of the husband or divorce because of which they are forced to take up the challenge and managed to fulfil it. The third kind of women are Saraswatis who are the modern, educated women armed with professional degrees. At some point, they decided to drop out of the general rat race and start their own enterprises

Rashmi feels that men have it easier in the corporate race. “I have seen that men can spend many hours at work, have no clue about the class or school their children study in, as they have a support base at home.”

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