The Email Revolution: Unleashing the Power to Connect
V. A. Shiva Ayyadurai
(Allworth Press, Rs. 1,622)This is the story of one of the most important innovations of the last century and how it has been used by companies to mine data and deepen relationships with customers. In 1978, fourteen-year-old technology prodigy V. A. Shiva Ayyadurai invented email. This Fulbright scholar, who holds four degrees from MIT, discovered that incoming emails offered countless opportunities to mine data and solidify relationships with customers. Citing several case studies, this book demonstrates how organisations, no matter what size or type, can realise the infinite potential of email to strengthen brand image and reach out to customers. From facilitating more effective and courteous customer service to getting useful information about their clients, and from averting disaster by catching product defects early to understanding and managing public image, companies can discover new and innovative uses for the contents of their inboxes.
The HP Way: How Bill Hewlett and I Built our Company
David Packard with Foreword By: Jim Collins
(Harper Business, Rs. 295)This is yet another extraordinary tale of innovation, hard work and triumph; the saga of a company which had its beginnings in a one-car-garage. This is the story of a multibillion-dollar industry called Hewlett-Packard.
Conceived in 1939, HP found success not only because of its engineering know-how and cutting-edge product ideas, but also because of the unique management style it developed, called the HP way. Decades before today’s creative management trends, Hewlett-Packard invented new strategies such as walk-around management, flexitime and quality cycles. Always sensitive to the needs of customers and responsive to employee input, Hewlett-Packard earned steady and massive growth that far outshone its competitors.
For entrepreneurs and managers alike, the wisdom found in these pages is invaluable if they want their businesses to gain steady growth and consistent success. Transcending the ever-shifting marketplace and management trends, The HP Way offers the hard-won and battle-tested practical experience of a proven and respected leader. And who better than the founders to say it all!
Pitch It!: Inspirational Stories from the Cricket Dressing Room to the Corporate Boardroom
Dev Prasad with Foreword By Kiran Mazumdar-Shaw and Epilogue By: Venkatesh Prasad
(Random House, Rs. 299)Cricket. The game that is worshipped in this country goes hand in hand with almost everything we do. Sports and management have a close connection when it comes to strategy, planning and also how to be successful at both.
This book reaffirms that idea in a very skilful manner. Dev Prasad links the lives of cricketing legends and corporate moguls and arrives at uncanny similarities through their professional approach to situations on the field and in the boardroom.
Crisp and candid, it takes into account in equal measure both the management side of things in the board room and on the field. A foreword by Biocon’s Kiran Mazumdar-Shaw, which shed light on business mantras, and a foreword by right-arm medium-fast bowler Venkatesh Prasad are bonus reading material.
Full of interesting anecdotes and situations, this is an innovative and delightful book for entrepreneurs and cricket lovers.
