Updated: November 17, 2009 02:16 IST

Indian animation movies ready for world market

S. Aishwarya
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A still from the animation film Hanuman.
A still from the animation film Hanuman.

Ever since the Indian animation companies began to roll out animated feature films, mythology and epic have been their favourite picks.

For over five years, the animation feature film market has been ruled by the chubby Ganesha, rose-tinted Krishna or lanky Hanuman who with their super-natural reflexes battle the demons and with their jigs impresses their friends. Ever since the Indian animation companies began to roll out animated feature films, mythology and epic have been their favourite picks.

The primary reason, among many others, is that the success of the first few films on mythology has made it a safe platform to tread on. With changing global trends, Indian animation motion pictures are ready for a makeover. Taking cue from Hollywood’s animation movies on superheroes, Indian production companies are now growing out of mythological subjects to make films on larger-than-life superheroes of Indian cinema.

The most-talked-about Sultan The Warrior, produced by Soundarya Rajinikanth’s Ocher Studios, has raised expectations among Rajinikanth fans, as it promises never-seen-before stunts of their hero in an animated version.

Mayabimbham, which has won accolades for its comical animated feature film Inime Naangathan, is making Puratchi Thalaivan, with M.G.R. and Saroja Devi pairing up in the animated film. “Our first movie had characters drawn out of sharp wit. This will also be one such entertaining film,” says its managing director Venky Babu.

Though there is a surge in the number of animation films made in the country, Mr. Babu, says the films do not gain the recognition they deserve. “A lot of work goes into making of such films, where every movement and emotion must be created by computer graphic technicians, unlike usual films where the actors do the part.”

In line with the trend is Animation Dimensions that will produce a feature film with Mohanlal in the lead.

With the popularity on the rise, the Indian animation companies are going global. When the film Alpha and Omega sees its worldwide release next year, Crest Animation Studios may become one of the first Indian production companies to make a Hollywood animation movie.

The film is scheduled for release in October next year in 3,000 theatres. The studio, which has co-produced this movie along with Lions Gate, is hoping that this would open new windows for Indian production companies to venture into the animation genre in Hollywood.

“Animation films in India do not have a good market at present. They mainly rely on mythological characters, a niche market limiting the films largely to an Indian audience. In Hollywood, over 60 animated films have been made in 10 years and more are on the anvil” said the Vijay Paranjpe, Chief Financial Officer of Crest Animation Studios.

The revenue out of animation feature films, DVD licensing and TV licensing for movies is huge, which makes Hollywood the best destination for any animation film. For instance, US filmmaker gets, on an average, $ 300 million for an animated movie, as they are instant hit among the audience, he says.

Thank you for the info.

from:  Isha Jindal
Posted on: Jun 14, 2010 at 09:27 IST

The animation of Mickey Mouse and Tom and Jerry about a century back is far better than the banal blotchy fare dished out by the Indian animation industry.

from:  S P Jose
Posted on: Nov 18, 2009 at 10:01 IST

Well. Indian animation industry will reach its new heights when the production goes with mythology and our culture. It will create huge employment opporitunity.

from:  Kuppuraj
Posted on: Nov 17, 2009 at 10:27 IST

Every now and then there is an article about the virtues of Indian animation, but nothing ever comes out of this industry that the whole world can be enthralled by. We do not produce artists, we produce tool users. How many of our children go to art school with a passion to excel? Hardly one in a thousand. The US has a vice like grip on creative talent that goes on to do great work - the system has been in place for a long time. Indian animation companies are by and large just interested in getting themselves to an IPO and making profits off the stock market. They are clueless when it comes to universally appealing storytelling and their product is absolutely low grade. One only has to turn on POGO TV to see the difference between Indian product and those from other countries. Just like the Mumbai cinema industry, the Indian animation industry is doomed in the international marketplace as long as it does not do the hard work for many years in really understanding what it takes to tell a story. Numbers don't lie. Hollywood owns 87% of the world's entertainment market. India, in second place is not yet upto 4%.

from:  B S Kumar
Posted on: Nov 17, 2009 at 10:20 IST

Indian animation for a global stage? It's not ready yet. It suffers from the same problem that most Indian commercial cinema does: bad scripts. Indian filmmakers can't consistently deliver hits in live-action cinema... in India. And it has to do with bad scripts mostly, I'd argue. Technically, I'm sure Indian talent will catch up within a decade.

from:  chakkar
Posted on: Nov 17, 2009 at 09:47 IST
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