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This section will feature stories organised under individual categories, providing a resource for in-depth study of particular topics. It will get richer as more stories are added to the website.

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economy, business and finance  »  media  »  advertising
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New Delhi, Wednesday, April 2, 2014

Supreme Court reserves verdict on government ads ahead of polls

The Supreme Court on Wednesday reserved on a petition seeking guidelines for Central and State governments on issuing advertisements in the media, highlighting the programmes, policies and achieve... »
More on advertising AND: governmentjudiciary (system of justice)political campaigns
New York, Friday, March 14, 2014

How brands create loyalty that lasts a lifetime?

Exposure to ads in childhood can lead to enduring biases that favour products associated with the ads once the kids grow up »
More on advertising AND: media
Mumbai, Wednesday, March 12, 2014

Media, Entertainment industry to grow at 14.2%

India’s Media and Entertainment (M&E) industry is likely to grow at 14.2 per cent to more than Rs 1.78 lakh crore in the next four years. “The media and entertainment industry is expe... »
More on advertising AND: cinemamass medianews mediaradiotelevision
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