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Big TV tie-up with UTV

Staff Reporter

Coimbatore: Reliance BIG TV has entered into a tie-up with UTV Productions to show the film Wake Up Sid on its Pay per View platform from November 20. According to the tie-up, UTV Productions has offered Reliance BIG TV the DTH rights for Wake Up Sid for four weeks.

The agreement is signed on a revenue sharing basis. It will offer the movie on a 24-hour PPV access for Rs. 100 only.

Commenting on the tie-up Mr. Umesh Rao, Senior vice-president, Reliance BIG TV said, “We’ve signed an agreement with UTV Production to showcase Wake Up Sid on our DTH platform and offer pristine content to our subscribers. Our long term objective is to address all the needs of our subscribers through differentiated content from the globe”.

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