The Hindu : Kerala / Thiruvananthapuram News : Wooing tourists to shopping festival

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Saturday, Nov 21, 2009
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Kerala

Kerala - Thiruvananthapuram

Wooing tourists to shopping festival

Staff Reporter

THIRUVANANTHAPURAM: The Kerala Tourism Development Corporation Hotels and Resorts (KTDC) will ensure the participation of domestic and international tourists in Grand Kerala Shopping Festival-Season 3.

The KTDC has taken steps to provide all materials of the GKSF at hotels, resorts and other units of the corporation spread across the State, chairman of KTDC Cherian Philip said in a release.

Tourists who check in at KTDC properties in December and January, the peak tourist months in the State, will be motivated to visit the establishments that are partners of the GKSF.

The GKSF authorities have asked the establishments who have become partners of the 45-day festival to distribute the coupons to the shoppers only from December 1.

Publicity

GKSF director K.N. Satheesh has also urged the festival partners to give wide publicity to the prizes and organise inauguration celebrations at the local level on December 1.

Mahindra and Mahindra have joined hands with the GKSF by becoming gift sponsor of the shopping festival.

A Memorandum of Understanding to this effect was signed recently between P.K. Kannan, senior regional sales manager, Mahindra and Mahindra, and Mr. Satheesh.

This is testimony to the transparency and success of the GKSF, Mr. Satheesh said.

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