Tamil Nadu - Coimbatore   

Big TV launches a high decibel campaign

Coimbatore: Reliance BIG TV, DTH service provider has revealed an all new brand joy of ownership campaign which will be spread across six weeks. This 360 degree high decibel campaign has ‘customer advocacy’ as its core theme.

The company is spending a whopping Rs. 50 crore on the brand campaign, which aims to target across various channels in the Hindi general entertainment, News, Sports, Kids, Music and movie channels.

The 360 degree brand activation will include Print, Radio, Online, OOH, Television and BTL. More than 100 publications, 50 radio stations and 1,000 websites are being targeted for the new campaign.

The new campaign has been prepared by Leo Burnett and the film production is by Ramesh Deo Films.

Commenting on the launch of this new campaign, Mr. Umesh Rao, Senior Vice-President, Reliance BIG TV said, “It has also been planned to launch a unique initiative to reach out to online audiences: a day-long online roadblock for websites such as Yahoo!, Rediff, MSN and Sify.

As part of the initiative, only the campaigns of Reliance BIG TV will run across these sites for the whole day.

The online campaign will start this weekend on 1,000 websites.

Reliance BIG TV has added 21 new channels on its platform and is offering the lowest package of Rs. 1690/- with three months free subscription.

In addition to the offerings, latest Bollywood blockbusters like “What’s your Rashee?”, “Kaminey”, “Rock on” and “Black Friday” are being telecasted on the Pay-Per-View channels.

Reliance BIG TV has announced the showcase of the latest Bollywood blockbuster “Main aurr Mrs. Khanna” on its platform. “

Printer friendly page  
Send this article to Friends by E-Mail

Stories in this Section

BMW Z4 available in Coimbatore
Corporation turns garbage dumps into lush green hillocks
Big TV launches a high decibel campaign
Air India announces new flight service
BSNL launches second pulse tariff voucher
“DMK should pull out of UPA government”
Coimbatore mills pay higher bonus
GE volunteer gets award
‘Carry out works to decongest city’
Rain fails to fill Valankulam tank
Assembly panel visits TNSTC, TNTCL
Coimbatore Today

Copyright © 2009, The Hindu. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu