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Elder Pharma sets up new division

CHENNAI: Elder Pharmaceuticals has set up a dedicated division, Elvista, to spread its network to villages, towns, sub-urban/periphery markets and hinterland districts. The Initial target is Class II to IV towns and rural markets with a dedicated sales force of 240. The company has earmarked an investment of Rs. 40 crore for its rural thrust, says a release.

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