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Idea expands footprint in the South

CHENNAI: Idea Cellular, a leading telecom operator, has announced the launch of its GSM mobile services here on Thursday.

With this the mobile network covers all the service areas in the South. The network will now cover entire Chennai metro in addition to its expanding network coverage in the rest of Tamil Nadu.

Addressing presspersons Himanshu Kapania, Director-Operations, said the telecom operator covered 90 per cent of the telephony potential of the country and the company was now the third largest private GSM player with over 47 million subscribers across 18 telecom circles. The company was planning to set up a network of 1,700 cell sites across Tamil Nadu and Chennai, covering 600 towns by the end of March 2010.

According to Pradeep Shrivastava, Chief Marketing Officer, the service network would be expanded to over 25,000 retail outlets and 60 Idea showrooms in Tamil Nadu.

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