The Hindu : Karnataka News : Lifestyle options

Online edition of India's National Newspaper
Wednesday, Jul 01, 2009
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Karnataka

Karnataka

Lifestyle options

It would not be too extravagant to refer to a ‘DRINKING WATER REVOLUTION’ sweeping the Indian consumer market in the past two decades. The health-conscious Indian consumers started taking the basic necessity of life, i.e. drinking a glass of water seriously and started spending money on water purifiers and bottled mineral water. Amongst the plethora of drinking water purifiers a particularly distinct one for innovation and high-quality at affordable prices is t he Bangalore-based Ecocrystal Private Limited. Ecocrystal Private Limited is a market-player which has successfully integrated, a multi-stage purification and filtration process, that enables the removal of different harmful substances, thus ensuring pure and safe drinking water. The company’s strategy is driven by the objective of integration and adaptation of German technology and know-how under local conditions in their products at competitive prices for the Indian market. A whole range of products is offered by Ecocrystal that are capable of removing an entire range of harmful contaminants like pesticides, heavy metals, chlorine, pungent odour, nitrates, chlorides, fluorides and most importantly bacteria from our drinking water.

A unique offering from the company is their WATER ENERGIZER which enhances taste and has additional health and lifestyle benefits like prevention of hair fall. Here we find the unique combination of TASTE and PURITY ensured by the drinking water system purification. According to Kaustav Bhattacharyya, Managing Director, Ecocrystal “We as a company now conduct our marketing campaign on the basis of that we not only offer pure but a tasty water as well. We saw the need to encourage people to drink sufficient quantities of water. Now you can’t persuade people to drink additional quantities of water unless its an enjoyable experience and that’s where taste plays a big role.”

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