The Hindu : Sport / Cricket : PCB fails to make substantial profit

Online edition of India's National Newspaper
Thursday, May 07, 2009
ePaper | Mobile/PDA Version

Sport

Sport - Cricket

PCB fails to make substantial profit

Karachi: Pakistan Cricket Board’s hope of making substantial profit from the just concluded five-match ODI series against Australia ended in smoke as the PCB had to shell out more than one million dirhams to put security measures in place for the two teams.

Sources in the board said that due to the unexpected heavy expenditure, PCB was unlikely to make any substantial profits from the series in Dubai and Abu Dhabi which Pakistan lost 2-3.

“The earlier anticipation was that this would be a profitable venture for us but now due to heavy expenditures we will be lucky to break even,” the source said.

“The board has spent more than one million dirhams on just providing security cover for the series,” he added.

Pakistan’s sources of revenue for the series was around one million dollars from sale of title sponsorship and ground advertising rights. “The broadcasters will also pay around three million dollars for the series as an instalment for their five-year television rights deal with the PCB,” the source said.

“The Australians were very particular about the security arrangements for the series and agreed to play the matches once they were satisfied that the hosts left no stone unturned in this regard,” he added. — PTI

Printer friendly page
Send this article to Friends by E-Mail

Sport