The Hindu : Business : Reliance Money makes foray into e-commerce

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Tuesday, Nov 25, 2008
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Reliance Money makes foray into e-commerce

Special Correspondent

NEW DELHI: Reliance Money, part of the Anil Dhirubhai Ambani Group, on Monday announced the launch of its e-commerce web portal www.RelianceMoneyMall.com , offering India’s largest online range of financial products to its customers.

Making an announcement here, Sudip Bandyopadhyay, Director and CEO, Reliance Money, said the portal was a strategic initiative by Reliance Money to strengthen its distribution network now spread across over 10,000 physical outlets and more than 20,000 touch points by leveraging the online medium.

“To address the requirements of Reliance Money’s rapidly expanding consumer base in India, we realised the need to develop a comprehensive online shopping solution that would deliver financial and related products for all asset classes ranging from insurance, mutual funds to bullion,” said Mr. Bandyopadhyay.

RelianceMoneyMall.com has been powered by Microsoft’s latest technologies including Commerce Server 2007, Windows Server 2008 and SQL Server 2005.

Besides financial products, customers will be also be allowed to purchase, at attractive prices, a wide variety of non-financial products such as apparel, accessories, books/ magazines, music CDs and DVDs, home appliances, gifts, and flowers on the shopping portal.

The portal will also host subscription-based financial products such as technical charts, stock and commodity alert SMS packs, newsletters and research reports.

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