The Hindu : Business : HP unveils designer notebook PCs

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Thursday, Oct 16, 2008
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HP unveils designer notebook PCs

Special Correspondent

Prices range from Rs. 40,000 to Rs. 90,000

— PHOTO: V. V. KRISHNAN

only FOR WOMEN: Fashion designer Vivienne Tam flanked by President (PSG), Hewlett-Packard India, Ravi Swaminathan (left), and Senior Vice-President Global Marketing, Hewlett Packard, Satjiv S. Chahil, displaying a laptop designed for women at a press conference in New Delhi on Wednesday.

NEW DELHI: Hewlett-Packard on Wednesday unveiled four new laptops, including a special edition stylish notebook PC designed by U.S.-based renowned fashion designer Vivienne Tam.

The three new inspirational HP imprint designs notebooks are from the HP Pavilion DV4 and DV5 series. Priced in the range of Rs. 40,000-Rs.90,000, the state-of-the-art notebooks will be available in the market from the first week of November.

Similarly, the HP Pavilion Vivienne Tam special edition notebook PC will be launched in India early next year with a priced tag of around Rs. 45,000. HP has about 33 per cent market share in the country’s laptop segment.

Addressing a press conference here, HP’s Senior Vice-President (Global Marketing) of Personal Systems Group (PSG) Satjiv S. Chahil said: “We continuously work to ensure that our HP Pavilion line appeals to new markets and segments. Vivienne’s fresh and authentic design speaks to an intrinsic part of a digital lifestyle-personal expression.” According to HP India’s President (PSG) Ravi Swaminathan, the company plans to strengthen its market leadership position with an aggressive ‘go-to-market’ strategy by increasing its retail footprint across 650 cities and expanding retail partner network to over 10,000 by this year-end.

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