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National
‘IPL promoting liquor products’
Special Correspondent
NEW DELHI: Union Health Minister Anbumani Ramadoss on Tuesday targeted the Indian Premier League for what he called promoting alcohol products through surrogate advertising, and said he would take up the matter with the Information and Broadcasting Ministry.
He was talking to reporters on the sidelines of a function to markthe release of the Alcohol Atlas of India here.
On Monday, the Supreme Court rejected a petition seeking to restrain the cricket team owned by liquor baron Vijay Mallya in the IPL from playing the tournament under the banner of “The Royal Challengers.”
The petition alleged that under the garb of the banner ‘The Royal Challengers Bangalore Team’, the United Breweries Group was seeking to promote its brands of liquor.
The Health Ministry has written to the Information and Broadcasting Ministry seeking a ban on surrogate advertisements for tobacco and alcohol products.
He said though alcohol is a State subject, the Centre in consultation with all governments would come up with a national policy to check the growing menace. The States were free to adopt it.
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