The Hindu : National : Indian scribes poor at research: Kamath

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Indian scribes poor at research: Kamath

Staff Correspondent

Center for Media and Marketing Communication Research opened

New facility: Honorary Director of Manipal Institute of Communication M.V. Kamath inaugurating Centre for Media and Marketing Communication Research in Manipal on Thursday.

Manipal: Honorary Director of Manipal Institute of Communication (MIC) M.V. Kamath said on Thursday that Indians had a poor record in doing research. He was speaking at the inaugural function of Manipal Institute of Communication’s newly established Centre for Media and Marketing Communication Research, here. The event was co-sponsored by the United States Educational Foundation in India.

Mr. Kamath said that even journalists in India were poor at researching subjects which they covered. The poor research by journalists was very much in evidence in their coverage of the suicide by farmers in the Vidarbha region of Maharashtra. It was necessary to teach journalists how to do research. The new centre would give impetus to research in media and marketing communications, he said.

Vice-Chancellor of Manipal University Rajasekharan Warrier, Director of Manipal Institute of Communication (MIC) Buroshiva Dasgupta, Regional Officer and Educational Adviser of United States Educational Foundation in India Janaka Pushpanathan, were present.

Seminar

A seminar on “Research methods in social sciences: a global perspective” followed the inaugural function of the centre.

Speaking at the seminar, Professor at T.A. Pai Management Institute Simon George said that while there was enough research on newspapers, magazines, radio and television and Internet, There was hardly any research on outdoor advertising such as hoardings and transit advertisements. Transit advertisements refer to advertisements in buses, he said.

Professor, Texas State University, and visiting Fulbright Scholar at Manipal Institute of Communication Sandhya Rao, Associate Professor at Tennessee State University Roger Wiemers, former Associate Producer of CNN Bharati Naik were present on the occasion.

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