The Hindu : Business : Maruti prices Swift DZire at Rs. 4.49-6.70 lakh

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Thursday, Mar 27, 2008
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Maruti prices Swift DZire at Rs. 4.49-6.70 lakh

Special Correspondent

— Photo: S. Subramanium

CHOICE VEHICLE: S. Nakanishi, Managing Director, Maruti Suzuki, at the launch of ‘Swift DZire’ in New Delhi on Wednesday.

NEW DELHI: Maruti Suzuki India (MSI) on Wednesday launched its new entry level sedan Swift DZire with an introductory price ranging from Rs. 4.49 lakh to Rs. 6.70 lakh (ex-showroom Delhi). The petrol variant will cost Rs. 4.49 to Rs. 5.90 lakh and the diesel Rs. 5.39 to Rs. 6.70 lakh. “With growing incomes and better lifestyle, many people want to upgrade to a sedan. But today, they are not able to find an entry level sedan that offers style, features and performance. The DZire offers all this, and at an attractive price,” Maruti Suzuki India Managing Director S. Nakanishi said.

Seventh model

The DZire is the seventh model Maruti Suzuki has launched in the last three years with both diesel and petrol variants powered by 1.3 litre engines.

It has features such as integrated stereo, steering mounted audio controls, automatic climate control, power windows and dual airbags and is being positioned as replacement of MSI’s earlier mid-size sedan Esteem.

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