Tamil Nadu - Chennai   

Tamil Nadu roses for Valentines the world over

CHENNAI: About six million stems of cut roses are being exported from Hosur to the U.S., Germany, the U.K., The Netherlands, Japan, Australia, Middle East and Far East countries for this year’s Valentine Day.

Of this, three million cut roses will be exported by Tanflora and the balance by private exporters.

About 90 per cent of roses are red varieties. The export, which began on February 2, will go up to February 12 so that the flowers are available on the D day.

The demand for Indian roses on Valentine Day in European markets has trebled compared to last year. Tanflora had also entered into marketing arrangements with European countries for 70 million cut roses.

It is also planning to export 30,000 ready made bouquets a day to major supermarkets in Japan, Russia, and Europe.

According to managing director Najeeb Ahmed, Tanflora, is a joint venture between Tamilnadu Industrial Development Corporation and private promoters, and it is the first agri export zone for cut roses in the State.

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