The Hindu : Business : Sabari Tea sales go up 18 per cent

Online edition of India's National Newspaper
Thursday, Nov 08, 2007
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Business

Sabari Tea sales go up 18 per cent

Staff Reporter

New variants in December

KOCHI: Sales of the Sabari brand of tea from the Kerala State Civil Supplies Corporation Limited (Supplyco) went up 18.34 per cent during the first half of the current year in comparison with the same period last year.

During the first six months of the year, Sabari brand tea sales stood at 1,711.29 tonnes, a 240 tonnes increase over the first half of last year. The demand for Sabari brand of tea has been boosted by sustained quality and a competitive price, said a press release from Supplyco here. The Corporation expects to sell a total of 3,165 tonnes of tea under the Sabari brand during the current financial year. The tea division of the Corporation has been earning a profit of Rs. 4 crore.

There will be new variants of Sabari tea in December with the Corporation planning to launch Sabari Extra Fresh next month. The new variant will come in duplex cartons in 250 gram packs. Sabari brand is also planning to target the customers who look for premium quality tea, said the release.

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