The Hindu : Business : Bajaj launches gearless scooter

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Thursday, Jan 11, 2007
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Business

Bajaj launches gearless scooter

Special Correspondent

Targeted at youngsters in the age group of 16-25

CHENNAI: Bajaj Auto has launched a four-stroke 95cc un-geared scooter — Kristal — signalling its comeback into the scooter market. The ex-showroom price (Chennai) of Kristal is Rs. 35,417.

Targeted at youngsters in the age group of 16-25, Kristal will come with the patented DTSi technology along with ExhausTec for a superior pick-up and mileage. The scooter will be available in red, black, blue and silver.

Addressing a press conference here on Wednesday, S. Sridhar, Vice-President (Marketing and Sales), said Bajaj Auto was hoping to sell 10,000 Kristals a month within six months of its launch. Though the un-geared segment constituted only 10 per cent of the two-wheeler market, Bajaj Auto had chosen to enter this arena to `win over the youngsters.'

Around 85 per cent of the two-wheeler market comprised motorcycles, Mr. Sridhar said.

He claimed that Kristal was the first un-geared scooter with front fuelling, side stand alarm, maintenance free battery and automatic lamp feature.

Bajaj Auto had readied a product codenamed `Blade,' a light sports scooter. It could hit the Indian roads in six months, he said.

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