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Tata Indicom and Mast Mobile Media tie-up

CHENNAI : Mobile operator Tata Indicom and Mast Mobile Media, a mobile entertainment company, have entered into an agreement, under which Mast Mobile Media will provide Tata Indicom with ad-serving technology for its `Brew' and Wireless Application Protocol (WAP) data services via its advertising engine. Advertisements on Tata Zone applications would appear in the form of graphical banners with several options, a release said. Advertisers would be able to deploy their communications across several `Brew' applications and WAP pages, and collate the viewers' response to their marketing campaigns.

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