The Hindu : Maruti launches special edition Alto

Online edition of India's National Newspaper
Saturday, Apr 12, 2003

Business

Business

Maruti launches special edition Alto

NEW DELHI APRIL 11. Maruti Udyog today launched a special limited edition of its premium small car Alto LX.

Christened Alto Celebration, the 800cc car would be available in two variants at Rs. 3.02 lakh (ex-showroom Delhi) and Rs. 3.22 lakhs for the one with an electronic power steering, a company spokesman said.

This is nearly Rs. 15,000 more than the existing Alto LX and the LXi (with electronic power steering) cars which are priced at Rs. 2.87 lakhs and Rs. 3.07 lakhs respectively.

The limited edition model would have special colour — coordinated interiors, central locking, aluminium coated speedometer dials and two-tone steering with leather cover. The exteriors would have body-coloured bumpers, a chrome-plated garnish on the grille and stylish body graphics, the Maruti spokesman said, adding the car would be offered in limited numbers for a limited period.

The launch of the new limited edition versions is part of the initiatives taken by MUL to boost sales of its fast growing premium small car model. Sales of Alto surged by 43 per cent during 2002-03, which the Maruti spokesman claimed was higher than any other car brand in the country.

Maruti also produces other premium small cars such as Zen and WagonR besides entry model Maruti-800 and mid-size cars Esteem and Baleno. The spokesman said the theme of the special edition was driving for fun and freedom rather than a monotonous activity.

— PTI

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