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NDTV to launch Hindi, English channels

By Our Special Correspondent

NEW DELHI MARCH 21. With its contract with Star ending this month, NDTV is all set to chart its own course from April with a round-the-clock channel each in Hindi and English. The two channels are due to go on air in the first week of April.

While the English channel will be called NDTV 24x7, the Hindi channel will be known as NDTV India. Both channels will carry local weather and traffic reports as done in the U.S. with the help of "Iredeto" software.

For the distribution of the two channels in India, NDTV has tied up with The One Alliance — a Sony Entertainment and Discovery joint venture.

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