The Hindu : Campaign against 'ambush marketing'

Online edition of India's National Newspaper
Wednesday, Feb 19, 2003

Sport

Sport - World Cup

Campaign against 'ambush marketing'

It may be the campaign against ambush marketing is getting out of hand. A Johannesburg family of three was almost thrown out of the Wanderers during the World Cup match between South Africa and New Zealand because they refused to hand over their cans of Coca-Cola, according to the South African Press Association.

Any items that are in direct competition with any of the tournament sponsors are banned from all World Cup venues. As soon as Johannesburg businessman Arthur Williamson and his family started drinking Cokes from their cooler-bag, a security official demanded that they surrender the cans.

When refused they were escorted out of the ground before the head of the security company intervened and allowed the mother, father and their son to return to the seats. The family have laid a charge of assault against the security officer, alleging they grabbed Williamson under the armpits and manhandled him.

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